Product Pricing Strategy Calculator
Develop a winning product pricing strategy using markup or margin-based calculations. Compare different pricing approaches, see common industry benchmarks like keystone pricing, and find the optimal price point for your products.
Pricing Strategy
Enter your cost and target to see pricing analysis
Product Pricing Strategy Guide
Choosing the right pricing strategy is crucial for profitability and market positioning. Whether you're launching a new product or optimizing existing prices, understanding the difference between markup and margin is essential.
Common Pricing Strategies
- Keystone: Double the cost (100% markup, 50% margin)
- Cost-Plus: Add fixed percentage to cost
- Value-Based: Price based on perceived value
- Competitive: Match or beat competitor prices
- Penetration: Low price to gain market share
- Premium: High price for luxury positioning