Pricing Calculator
Calculate optimal selling prices based on your costs and desired profit margins. Compare markup vs margin pricing strategies and analyze how your pricing compares to competitors. Make data-driven pricing decisions to maximize profitability.
Pricing Inputs
Pricing Strategy Guide
Setting the right price is one of the most critical decisions in business. Price too high and you lose customers; price too low and you sacrifice profits. Our pricing calculator helps you find the sweet spot by considering your costs, desired margins, and competitive landscape.
Markup vs Margin: What's the Difference?
Markup is the percentage added to cost to get the selling price.Margin is the percentage of the selling price that is profit. A 50% markup results in a 33.3% margin, not 50%. Understanding this difference is crucial for accurate pricing and profitability analysis.
Factors to Consider
- Market positioning and brand perception
- Customer willingness to pay and price sensitivity
- Competitor pricing and market rates
- Fixed costs and overhead allocation
- Volume discounts and bulk pricing strategies
- Seasonal demand and promotional pricing